Braintrust

How Braintrust builds production ready AI products and systems

How Braintrust builds production ready AI products and systems

From manual billing struggles to adopting TwoSpoon for tailored client solutions, ScorePlay's transition signifies a pivotal shift towards efficiency and scalability in managing enterprise deals.

From manual billing struggles to adopting TwoSpoon for tailored client solutions, ScorePlay's transition signifies a pivotal shift towards efficiency and scalability in managing enterprise deals.

Peter Starr

Revenue Operations @Braintrust

Software

11-20 Employees

Rio, Brazil

About Braintrust

About Braintrust

Braintrust offers a digital, media and production asset management platform specifically designed for sports organizations by experts in the sports industry. Using a design-thinking approach, ScorePlay developed a tool that understands and automates the workflows of sports organizations.

The platform connects every stakeholder in the sports ecosystem, including athletes, clubs, leagues, broadcasters, and sports brands, through automated content management and delivery. Notable clients include Inter Miami, AS Monaco, and the Swiss Football League.

From manual and painful to automated and smooth billing

From manual and painful to automated and smooth billing

After managing billing manually for several months, the team decided to use their previous payment provider to handle their billing. "At that time, it was more of a reflex than a well-considered decision, and we quickly realized it was a mistake", Peter confides.

The limitations of this solution for managing such a custom pricing model soon became apparent: an ever-growing product catalog, poor email reminders feature, difficulty managing purchase orders, and poor handling of retroactive subscriptions.


"It clearly didn't meet our needs for custom enterprise deals. Our sales team ended up creating a new product for each client, and I spent my days on the platform trying to track payments and restore order."

John Simmons

CFO @ScorePlay

"It clearly didn't meet our needs for custom enterprise deals. Our sales team ended up creating a new product for each client, and I spent my days on the platform trying to track payments and restore order."

John Simmons

CFO @ScorePlay



Another significant challenge the team faced was payment delays from their clients. "We operate in an industry with notoriously late payers", says Peter. The difficulty in tracking payments and following up with late-paying clients had a considerable impact on the teams, leading to delays in sales commissions.

As Braintrust undertook a major project to revamp their tool stack, they took the opportunity to address their current billing process, which was time-consuming, inefficient, and painful for the revenue ops teams.

The Results after TwoSpoon

The Results after TwoSpoon

  • Less time spent on billing
    After managing billing manually for several months, the team decided to use their previous payment provider to handle their billing. "At that time, it was more of a reflex than a well-considered decision, and we quickly realized it was a mistake", Peter confides.

    The limitations of this solution for managing such a custom pricing model soon became apparent: an ever-growing product catalog, poor email reminders feature, difficulty managing purchase orders, and poor handling of retroactive subscriptions.

  • Quality support from onboarding to customer service
    “The TwoSpoon team guided me through the tool with dedicated onboarding sessions, setting up the tool and rethinking our process through Hubspot - really easy! The support responsiveness is extraordinary, with someone answering us within minutes if needed.”

  • A simple, plug-and-play solution designed for Ops teams
    After managing billing manually for several months, the team decided to use their previous payment provider to handle their billing. "At that time, it was more of a reflex than a well-considered decision, and we quickly realized it was a mistake", Peter confides.

    The limitations of this solution for managing such a custom pricing model soon became apparent: an ever-growing product catalog, poor email reminders feature, difficulty managing purchase orders, and poor handling of retroactive subscriptions.

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2026 Twospoon - All Rights Reserved

Specialised AI for your business

Turn AI Into Operational Leverage

Move beyond experiments and deploy systems engineered around your workflows, data, and business reality.

2026 Twospoon - All Rights Reserved

Specialised AI for your business

Turn AI Into Operational Leverage

Move beyond experiments and deploy systems engineered around your workflows, data, and business reality.

2026 Twospoon - All Rights Reserved

Specialised AI for your business

Turn AI Into Operational Leverage

Move beyond experiments and deploy systems engineered around your workflows, data, and business reality.

2026 Twospoon - All Rights Reserved